United in Search
United in Search
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Awarness & Fundraising Campaign - 2025
Dead Cactus is developing United in Search, a nationwide awareness and fundraising campaign designed to raise visibility for missing children through the power of sport. As part of the campaign, we are seeking to partner with Missing People UK to ensure the initiative is delivered with care, accuracy, and real impact. By collaborating with football clubs across the country, our aim is to turn matchdays into moments of hope - helping families and communities reconnect through purpose-led marketing.
Why football?
Why football?
Crowds with purpose: Matchdays bring together thousands of people who care deeply about their community.
Real-world visibility: Football offers physical and digital touchpoints to share appeals far beyond social media.
Ongoing visibility: With weekly fixtures, we can refresh missing person appeals and celebrate positive outcomes in real time.
What we do?
What we do?
We work with football clubs to feature missing children appeals in meaningful ways - from kit integrations and matchday posters to digital screens and social campaigns. These aren’t just messages; they’re calls to action placed in front of people who can help.
Who it helps?
Who it helps?
Every activation supports Missing People UK and the families affected. Clubs raise awareness, sponsors fund impact, and a percentage of proceeds goes directly to the charity. It’s a united effort - turning passion for sport into a platform for hope, visibility, and action.
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